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Jerome Cleary

How to Know if Your Story is Publishable: A Guide for Hiring a Publicist



So, you’ve got a story to tell. But is it publishable? Is it unique enough to warrant the attention of a publicist? Let’s break it down.

What Makes a Story Publishable?

A publishable story, at its core, resonates with a specific audience. It’s a narrative that:

  • Is Unique: It offers a fresh perspective, a novel idea, or an extraordinary experience.

  • Is Relevant: It taps into current trends, societal issues, or cultural phenomena.

  • Is Engaging: It’s compelling, captivating, and leaves a lasting impression.

  • Has a Clear Narrative Arc: It has a beginning, middle, and end, with a clear conflict and resolution.

How to Determine Your Story’s Potential

  1. Self-Assessment:

    • Unique Selling Proposition: What sets your story apart? Is it a personal journey, a groundbreaking achievement, or a controversial opinion?

    • Target Audience: Who are you trying to reach? Identify your ideal reader or viewer.

    • Story Angle: How can you frame your story to make it interesting and newsworthy?

  2. Seek Feedback:

    • Trusted Friends and Family: Get honest opinions from people who know you well.

    • Online Communities: Share your story on relevant forums or social media groups.

    • Writing Workshops or Classes: Attend workshops to get feedback from experienced writers and editors.

  3. Professional Evaluation:

    • Consult a Literary Agent or Publicist. They can assess your story’s commercial potential and offer guidance on pitching it to media outlets.

When to Hire a Publicist

Consider hiring a publicist if:

  • You’re Short on Time: Publicists can handle the time-consuming tasks of pitching, media outreach, and event coordination.

  • You Need Expert Guidance: They can help refine your story, develop a strong media strategy, and navigate the complex media landscape.

  • You Want Maximum Exposure: Publicists have the connections and experience to secure high-profile media placements.

Remember, a great story is only half the battle. A skilled publicist can help you tell it to the world.


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